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Channel: Suzanne Bates – The CEO Refresher
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Dealing with Brand Disasters

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What do Tiger Woods, Martha Stewart and Tony Hayward all have in common? Each of their brands were marred by brand disasters—missteps that mushroomed into reputational nightmares. One handled the crisis well; the others paid a steep price for doing things wrong. © 2011 – 2014, Suzanne Bates. All rights reserved.

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